Why stories…Because they are powerful.
We didn’t invent this one…its been around for a long time.

People like telling stories… One of the few things that automation has not replaced, the desire for people to communicate.

There is no part of any customer story that is unimportant to the customer…Every interaction and contact with employees or the company in any way forms part of the customers story….as they see it.

Stories are powerful because they share knowledge and meaning at the same time…. Stories allow the reader to associate other experiences and bring a richer range of knowledge to bear on situations, dilemma’s, customer service, etc.